A successful transition from government department to creative venue has breathed new life into this neoclassical building, opening it to the public and bringing music, art and learning to this historic setting.
What is on offer is an ever changing mix of solidly permanent and gloriously temporary — something new and different every day, but always something brilliant. The glue that holds together this remarkable combination is Somerset House itself, the stage on which people could experience everything it has to offer. The brand needed to reflect the continuity of the venue and the eclectic personality of every event.
The visual style takes the few defined elements of the Somerset House brand —
the logo and typeface — and imposes a rigid consistency across their use.
Within this defined framework beautiful and individual design expresses the unique personality of every event. This visual combination of the predictable and
the unpredictable cleverly demonstrates what makes Somerset House so unique, reinforcing the value it adds to every event.