Luke and Charles, founders of lukecharles led the creative and art direction of this project while at Wolff Olins.
From an institution to an organisation for the future, the new identity for the National Trust builds on shared experiences and
an inclusivity that makes the Trust ownable
The National Trust looks after a breathtaking number and variety of beautiful and historic places. Each place, distinctive, memorable and special to people for different reasons.
The visual style is designed to welcome and inspire, communicating the Trust as
an enabler, allowing both ‘place’ and ‘supporter’ to take centre stage. This platform invites people to experience the National Trust: to visit, explore, respond, collaborate, join, give, volunteer and
A contemporary organisation that helps people belong to places, and places belong to people.