The National Trust Catering identity is designed to act as an authentic platform for each property that is reflective of the honest ethos at the heart of the Trust. Turning convention on its head,
the catering identity is confidently quiet allowing the key messages to take centre stage.
For many people, the experience of eating and drinking at a National Trust property
is an essential part of their visit. Key to this experience is creating an inviting and engaging environment that
communicates the unique messages
on offer: ‘taste the seasons’, ‘love local’
and ‘made here today’.
Inspired by the original signage found in the Trust gardens across the country,
a unique and bespoke signage system
was created with a contemporary twist, delivering the authentic notion of ‘plot to plate’ integral to each eating experience.