‘Your healthcare partner providing expertise for life.’
For over 60 years Bupa has been at the heart of providing leading-edge healthcare services to over 10 million customers in 190 countries with a further 20 million
lives served by Health Dialog. In a highly competitive market Bupa wanted to
re-establish itself as the leader, the expert and become more accessible to customers.
By unifying one Bupa and creating a new dialogue with its customers, the flexibility of the modular system and its visual elements combined, creates a powerful platform for the brand expression to engage, surprise and reflect the diverse and ever expanding ‘world of Bupa’ allowing for constant reappraisal.