Luke and Charles, founders of lukecharles led the creative and art direction of this project while at Wolff Olins.
Edwin Booz defined the management consultancy profession when he launched his business in 1914.
Booz Allen Hamilton decided to separate the United States government business from the global commercial business.
This provided the opportunity to re-launch
a near-century old brand.
In May 2008, Booz & Company was launched, a new name for the founders of the management consultancy profession.
Its purpose and identity is powerfully embodied in the brand, which is a
platform for the company to show and
share its unique expertise. It is a space
for foresight, knowledge and impact, consistently creating and delivering essential advantage. This idea provides
a powerful platform for the company to refocus around its intellectual capital and the experience of its people — essential in today’s fundamentally different business environment.