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We are lukecharles, a design collaborative
based in London. We create bespoke,
engaging and effective solutions for
companies of all sizes, all around the world:
from branding, digital, editorial, exhibition,
illustration, packaging to print design.A network of creative talent allows us to
offer our clients innovative and appropriate
communications that are lasting, impactful
and ambitious. -
We believe fantastic thinking and design
are significant tools in delivering the
ambition of our clients.Together these can be used to achieve an
organisation’s objectives and redefine
the measure of success within its sector.In projects from small to large we can be
adaptive to your needs and budget.
Our collaborative enables us to stand out
and be different; delivering the very best
creative at all times. -
With a combined experience of 20 years,
Luke Gifford and Charles Taylor met at
the world’s leading brand consultancy,
Wolff Olins, forming lukecharles in 2009.While at Wolff Olins they worked together
on many iconic projects, none so widely
discussed as their first collaboration — the
brand for London 2012.Since forming, lukecharles have partnered
with internationally acclaimed digital
studio Universal Everything in the first
re-brand of MTV International for 27 years.With big thinking and an unrivalled passion for design, the lukecharles’ ever-expanding network uses the very best
talent in a streamlined approach for each commission. This allows for a uniquely exciting and adaptive process: consistently different, consistently appropriate, delivered by the founders with one consistent direction.lukecharles welcomes all sizes and types of projects, and offers in return an unparalleled ambition to deliver the most effective creative solution for their clients.
Art direction
Brand expression
Brand strategy
Identities
Moving image
Illustration
Posters
Brochures
Books
Stationery
Packaging
Information graphics
Interactive installations
Interiors
Exhibitions
Signage -
Bupa
“lukecharles have created a global expression that is consistent with our healthcare aspirations and relevant to the needs of different audiences, with the ability to influence customer perception — making Bupa more attractive and accessible and, ultimately, generating commercial returns.”
Sarah Stevens —
Head of Brand Expression at Bupa“We needed to update our look and feel to be in line with the role Bupa plays in people’s lives, and to have a distinctive identity that would stand out in the marketplace. lukecharles have helped us to create a completely new conversation with our customers through a strong identity system that helps
us to focus on customers. It’s a complete transformation from
where we were two years ago.”Fiona McAnena —
Global Brand Director at Bupa“In a rapidly changing world, with more complex and growing customer expectations of healthcare provision, Bupa must
build on 60 years of healthcare leadership to become a trusted
and relevant healthcare partner for today’s challenges.With a consistent approach around the world, behaving as
‘One Bupa’, we will build a brand that is both recognised and valued as being truly engaged in our customer’s lives, wherever and whenever they encounter us.”Martin George —
Managing Director,
Group Development at Bupa
National Trust“Luke and Charles led the creative with an unstinting desire
to deliver the right solution to our challenge. The task of refreshing the brand expression of such a large, devolved organisation as the Trust is huge; Luke and Charles worked tirelessly with great skill, humour and impeccable project management to make it happen.”Craig Robson —
Design and Visual Identity Manager,
National Trust (Whole Trust)“The Catering identity has allowed us to communicate our
fresh local seasonal message over in an exciting way showing
the individuality of each property without bombarding the customer with too much information.”Lynda Brewer —
Catering Project Specialist
National Trust
MTV“Working with lukecharles on the MTV Worldwide Re-brand Styleguide gave it structure, coherence and a supreme attention to detail.”
Matt Pyke —
Founder Universal Everything
Booz & Company“You hit the ball out of the park…”
Shumeet Banerji —
CEO, Booz & Company -
